Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.