Meet the thinkers & scientists behind the Immersive Media movement
If you could experience the pain of addiction or a terminal disease first-hand. Would you awaken a more profound consciousness in your own experience?
Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world. So with the demand for “authenticity” in all its gritty glory, the question seems to be – why are audiences using what has traditionally been the greatest means…
Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?
Authenticity is probably the most valuable commodity in the media world today. However, what is authentic is not necessarily appropriate. In fact, one can completely alienate your audience with any missteps in this balancing act.
So let me stir up a little controversy and debate around some of the issues in the choices around what and how to engage audiences.
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.