Brett Lotriet Best
No Result
View All Result
  • About
  • Immersive Storytelling
    • All
    • Football
    If you repeat a lie often enough it becomes truth printed wall taken at daytime

    The Media Wars.

    man in black jacket sitting on chair

    Telling stories (when the world goes mad).

    boy singing on microphone with pop filter

    The Social Scream

    Being mindful of an Immersive Life.

    Being mindful of an Immersive Life.

    SIDE FX.  Some guidelines to a career in TV production.

    Addicted to identity

    Football’s Fan Revolutionary.

    Football’s Fan Revolutionary.

    person holding gas grenade

    The Media A-bomb

    man in white hoodie wearing green gas mask

    Grit in the Time of Corona.

    silhouette of person standing on railing

    Is an audience of one, enough?

  • SHORTS
    • Life
    • South Africa
    • Dating
  • See what the MadDwarf does for a living
  • About
  • Immersive Storytelling
    • All
    • Football
    If you repeat a lie often enough it becomes truth printed wall taken at daytime

    The Media Wars.

    man in black jacket sitting on chair

    Telling stories (when the world goes mad).

    boy singing on microphone with pop filter

    The Social Scream

    Being mindful of an Immersive Life.

    Being mindful of an Immersive Life.

    SIDE FX.  Some guidelines to a career in TV production.

    Addicted to identity

    Football’s Fan Revolutionary.

    Football’s Fan Revolutionary.

    person holding gas grenade

    The Media A-bomb

    man in white hoodie wearing green gas mask

    Grit in the Time of Corona.

    silhouette of person standing on railing

    Is an audience of one, enough?

  • SHORTS
    • Life
    • South Africa
    • Dating
  • See what the MadDwarf does for a living
No Result
View All Result
Brett Lotriet Best
No Result
View All Result

Football’s Fan Revolutionary.

by Brett Lotriet Best
February 27, 2021
in Football, IMMERSIVE STORYTELLING
Share on FacebookShare on Twitter

Robbie “AFTV” Lyle.

Robbie Lyle interviews a fan post match at the Emirates Stadium, home ground for Arsenal FC.

One man’s fan-led football revolution is disrupting the status quo.

Robbie Lyle started AFTV almost seven years ago. It was a simple idea, he approached ordinary fans as they emptied out of the stadium to get their authentic opinions on his beloved club Arsenal. He has never looked back. In fact, the story of one Google exec’s comment has become apocryphal, “It will never work. Ten thousand subs max” they told him. Well, Robbie Lyle has proved the Premier League has a new powerhouse, with 1.2 million YouTube subscribers and his collective social following garnering 450 million views in the past year, and growing exponentially.

But the true scale of this fan media revolution has yet to be felt by the Big League. It’s coming though, you just have to follow the numbers. To paint the picture most effectively – look at this screenshot from just over a month ago, where a video, with production value of a few hundred quid, is trending above the official game highlights:

It’s not rocket science when you realise that the 90min of game time costs an average of £10M pounds per game and Robbie’s opinion led clips are beating them with an ROI literally 28000 times less. So while the media giants have scrambled to spend billions on the rights packages to control the most valuable sporting genre on the planet, there seems to be a glaring hole in their calculations. The football conversation is where the fan engagement really lies, and that happens before, during and after the whistle blows. Whoever controls the football conversation, has the eyes, ears and hearts of the fans. And this is where Robbie and his band of merry men (and women) on AFTV are the real champions.

Monetising this audience is only starting to happen now, with AFTV’s mandate of always delivering value to the fans creating fewer opportunities to turn views into hard cash. That too is changing. With only a handful of the biggest global brands able to afford even a look-in at the top sponsorship packages; the landscape for branding and sponsorship world is ripe for disruption.

Of course, there is a load of negative media he has weathered, foremost that his channel has capitalised on negative news around the club. Well, a matter of weeks later, Arsenal had won, and Robbie and Troopz waxed lyrical on their club’s new manager. They trended at #3. So, for those of you who think Robbie is a flash in the proverbial football pan – take a listen to his take-down of the “dinosaurs” of Jim White and Simon Jordan. The revolution has started, and this man is taking no prisoners.

Brett Lotriet Best

Brett Lotriet Best

Related Posts

If you repeat a lie often enough it becomes truth printed wall taken at daytime
IMMERSIVE STORYTELLING

The Media Wars.

February 28, 2021

We have painted our enemies with such wickedness and hatred that only their complete destruction is a valid outcome. This...

man in black jacket sitting on chair
IMMERSIVE STORYTELLING

Telling stories (when the world goes mad).

February 28, 2021

Telling stories is what we all do, but if you want to be heard you need to use a common...

boy singing on microphone with pop filter
IMMERSIVE STORYTELLING

The Social Scream

February 28, 2021

Nothing has prepared us for the onslaught of intimacy and rage that social media fires into our ape brains.

Being mindful of an Immersive Life.
IMMERSIVE STORYTELLING

Being mindful of an Immersive Life.

February 28, 2021

Rather than seeing us losing our reality to virtual worlds, we are given the mindfulness of a guru or yogi...

SIDE FX.  Some guidelines to a career in TV production.
IMMERSIVE STORYTELLING

Addicted to identity

December 1, 2020

Think of identity as a political revolutionary movement. It's existence is necessary for it to challenge or topple the status...

person holding gas grenade
IMMERSIVE STORYTELLING

The Media A-bomb

February 28, 2021

Authenticity in social media and the question of "to share, or not to share?"

Next Post
The day my dad died.

The day my dad died.

SIDE FX.  Some guidelines to a career in TV production.

Addicted to identity

Being mindful of an Immersive Life.

Being mindful of an Immersive Life.

    The Instagram Access Token is expired, Go to the Customizer > JNews : Social, Like & View > Instagram Feed Setting, to to refresh it.
  • About
  • Contact
  • Privacy Policy

© 2021 The Mad Dwarf All Rights Reserved.

No Result
View All Result
  • About
  • Immersive Storytelling
  • SHORTS
    • Life
    • South Africa
    • Dating
  • See what the MadDwarf does for a living

© 2021 The Mad Dwarf All Rights Reserved.