Artistry is judged not just by merit, but much more fundamentally, by its ability to produce an audience. The corollary is that a story that is unnoticed, or perhaps untold, is doomed to be meaningless. Or is it?
We have painted our enemies with such wickedness and hatred that only their complete destruction is a valid outcome. This is why rioters burn their own schools, why Brexiters tear apart their own economy, why Bernie or Bust is even considered an option.
Rather than seeing us losing our reality to virtual worlds, we are given the mindfulness of a guru or yogi to see clearly that all forms of reality are just a form of story.
If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant ideologies that are swarming through the hearts and minds of whole nations on the planet. Well, we need to ask which wolf we’ve been feeding.
We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.
Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.
How do you then talk about big things like politics or religion or human rights to an audience who are diametrically opposed to you? In fact, can you reach an audience who frankly hate you? Is that even possible?
Have you recently looked up from your phone and had the dumb? It has become essential that we manage our attention when it comes to our digital drug of choice.
Take a bite out of the “forbidden fruit” of media.
Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do?
To succeed in the business of media I had somehow always believed I could play by a set of rules that fitted my ethics and world-view. A world of fairness and justice. Well. Let me count the ways that I was wrong.
When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems.