Marketing & Spin – Mind the Gap

We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.

Towards a creative singularity

Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.

The Internet ate my brain.

Have you recently looked up from your phone and had the dumb? It has become essential that we manage our attention when it comes to our digital drug of choice.

It’s Just Media.

Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do?

Avatars and our exploration of Evil.

When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems.

Understanding our escape into “Reality”

Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world.  So with the demand for “authenticity” in all its gritty glory, the question seems to be – why are audiences using what has traditionally been the greatest means…

Are you ready for Immersion?

Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!