Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?
Authenticity is probably the most valuable commodity in the media world today. However, what is authentic is not necessarily appropriate. In fact, one can completely alienate your audience with any missteps in this balancing act.
So let me stir up a little controversy and debate around some of the issues in the choices around what and how to engage audiences.
The video uses real suicide letters and the haunting music of the song “The Patient” to focus on the interior life of people who are prepared to commit suicide. The video has been adopted by the Samaritans to try and help raise money for those who are in danger of taking their lives.
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.
So you are going into, or are already in, the business of making TV. Basically, in drug terms, you just swallowed the whole bottle. This then, is the neatly folded, small-print ribbon of paper that dropped out when you opened your TV medication. This is what you didn’t read, you just let it twirl to…
The Rant: My exhausted avatars. It started, brilliantly and simply, with media engaging and including us. I was excited. We got to vote for our favourite idols, ‘like’ the most appealing videos on YouTube and Facebook, and feel immersively included in the media cosmos. Concurrently with this media miracle, we could now be told how…