Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?
Authenticity is probably the most valuable commodity in the media world today. However, what is authentic is not necessarily appropriate. In fact, one can completely alienate your audience with any missteps in this balancing act.
So let me stir up a little controversy and debate around some of the issues in the choices around what and how to engage audiences.
Its 5am and Khalid and I are in the hotel room in New York, somewhere on 34th street. We’re on our way to Virginia for our first thanksgiving in the USA. Khalid’s brother, wife and the two little ones Oscar and Matilda will meet us at Le Guardia airport, but we still have to pack. …
The video uses real suicide letters and the haunting music of the song “The Patient” to focus on the interior life of people who are prepared to commit suicide. The video has been adopted by the Samaritans to try and help raise money for those who are in danger of taking their lives.
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.
So you are going into, or are already in, the business of making TV. Basically, in drug terms, you just swallowed the whole bottle. This then, is the neatly folded, small-print ribbon of paper that dropped out when you opened your TV medication. This is what you didn’t read, you just let it twirl to…
Do you know that the book, “The Secret” has to date sold more than 19 million copies and been translated into 49 languages? And these are people I must assume can at least read… I dare say there’s more chance to finding the “answer” in the Victoria’s Secret catalogue. At least there you know you…
I always wondered why Red Riding Hood wandered off the path. I mean, how stupid. The instructions clearly said, “DO NOT GO OFF THE PATH!” It’s like those teenagers who hear a sound in the basement and go into the dark to investigate, obviously they aren’t going to make it out alive. And then it…
There’s a famous saying that you can’t polish a turd. Don’t despair – because you can always roll it in glitter! Some days I am up to my elbows in glitter.
I just experienced the joy that is the post office. It’s a different dimension which never fails to disappoint. You can’t make this up – but they were out of letters and stamps. Perhaps it was just a red-painted building for homeless people who like to sit behind glass and stare at us like broiled…
If I hear one more song about loving someone “forever”, I will consider proving that “forever” can in fact be abruptly ended with a blunt instrument to the head. This awful myth has spread to the general populace and is now bandied about ad nauseam. Forever does not exist. At best you get a “good…
If only my whining was like the internet and could be capped when it reached 3GB. Instead, its unlimited bandwidth has enabled terabytes of complaining this month. Perhaps if Net Nanny was a real person, she’d know what to do – either burp me or drown me.
