Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch! Continue reading Are you ready for Immersion?
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger? Continue reading The power of empathy in Immersive Media
The video uses real suicide letters and the haunting music of the song “The Patient” to focus on the interior life of people who are prepared to commit suicide. The video has been adopted by the Samaritans to try and help raise money for those who are in danger of taking their lives. Continue reading A letter to remember
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex. Continue reading An Immersive Media junkie.
So you are going into, or are already in, the business of making TV. Basically, in drug terms, you just swallowed the whole bottle. This then, is the neatly folded, small-print ribbon of paper that dropped out when you opened … Continue reading SIDE FX. Some guidelines to a career in TV production.
Do you know that the book, “The Secret” has to date sold more than 19 million copies and been translated into 49 languages? And these are people I must assume can at least read… I dare say there’s more chance … Continue reading Its no secret!
I always wondered why Red Riding Hood wandered off the path. I mean, how stupid. The instructions clearly said, “DO NOT GO OFF THE PATH!” It’s like those teenagers who hear a sound in the basement and go into the … Continue reading Into the Woods!
There’s a famous saying that you can’t polish a turd. Don’t despair – because you can always roll it in glitter! Some days I am up to my elbows in glitter. Continue reading #lifetips34
I just experienced the joy that is the post office. It’s a different dimension which never fails to disappoint. You can’t make this up – but they were out of letters and stamps. Perhaps it was just a red-painted building … Continue reading The joys of dealing with shaved monkeys
If I hear one more song about loving someone “forever”, I will consider proving that “forever” can in fact be abruptly ended with a blunt instrument to the head. This awful myth has spread to the general populace and is now bandied about ad nauseam. Forever does not exist. At best you get a “good innings”, but mostly you get a “great start” followed by a blessed escape from a burning building. Continue reading dating myth #25
If only my whining was like the internet and could be capped when it reached 3GB. Instead, its unlimited bandwidth has enabled terabytes of complaining this month. Perhaps if Net Nanny was a real person, she’d know what to do … Continue reading whining.net
This is the first scene of a new TV episode I am writing (with help from LA writer Brendan Pollecutt), based on a play I did ages back at the Market Theatre. Its a comedy drama set in one of those uniquely South … Continue reading If