Being mindful of an Immersive Life.

Rather than seeing us losing our reality to virtual worlds, we are given the mindfulness of a guru or yogi to see clearly that all forms of reality are just a form of story.

Towards a creative singularity

Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.

Are you ready for Immersion?

Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!

The power of empathy in Immersive Media

Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?