Marketing & Spin – Mind the Gap
We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from. Continue reading Marketing & Spin – Mind the Gap
Category: IMMERSIVE STORYTELLING
Immersive Media is about creating story-experiences. Does your content – whether it’s TV, online, gaming or live – change how your audience feels, thinks or behaves? Immersion combines cutting edge science and entertainment to do just that.
Towards a creative singularity
Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to. Continue reading Towards a creative singularity
Hope vs. Hate – The media of being right vs. winning.
How do you then talk about big things like politics or religion or human rights to an audience who are diametrically opposed to you? In fact, can you reach an audience who frankly hate you? Is that even possible?
Continue reading Hope vs. Hate – The media of being right vs. winning.
The Internet ate my brain.
Have you recently looked up from your phone and had the dumb? It has become essential that we manage our attention when it comes to our digital drug of choice. Continue reading The Internet ate my brain.
Immersive Storytelling.
Take a bite out of the “forbidden fruit” of media. Continue reading Immersive Storytelling.
It’s Just Media.
Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do? Continue reading It’s Just Media.
CEO’s, serial killers and winning in the Media industry.
To succeed in the business of media I had somehow always believed I could play by a set of rules that fitted my ethics and world-view. A world of fairness and justice. Well. Let me count the ways that I was wrong. Continue reading CEO’s, serial killers and winning in the Media industry.
Avatars and our exploration of Evil.
When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems. Continue reading Avatars and our exploration of Evil.
The science behind Immersive Media’s magic
Meet the thinkers & scientists behind the Immersive Media movement Continue reading The science behind Immersive Media’s magic
What is gained in experiencing the pain of others?
If you could experience the pain of addiction or a terminal disease first-hand. Would you awaken a more profound consciousness in your own experience? Continue reading What is gained in experiencing the pain of others?
Understanding our escape into “Reality”
Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world. So with the demand for “authenticity” in all its gritty glory, the … Continue reading Understanding our escape into “Reality”
Are you ready for Immersion?
Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch! Continue reading Are you ready for Immersion?