Is an audience of one, enough?
Artistry is judged not just by merit, but much more fundamentally, by its ability to produce an audience. The corollary...
Come closer, I have something to tell you.
In revealing who I was to myself, there was no place, or reason, to hide. Even now it is so...
The Media; feeding your inner wolf
If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant...
Marketing & Spin – Mind the Gap
We in the media are so used to "selling" our brands - be they ideas, people, products or news -...
Towards a creative singularity
Let me challenge YOU to start telling a different story. A story that is also true, but in the very...
Hope vs. Hate – The media of being right vs. winning.
How do you then talk about big things like politics or religion or human rights to an audience who are...
The Internet ate my brain.
Have you recently looked up from your phone and had the dumb? It has become essential that we manage our...
It’s Just Media.
Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media...
CEO’s, serial killers and winning in the Media industry.
To succeed in the business of media I had somehow always believed I could play by a set of rules...
About Me
Brett Lotriet Best
Welcome to the MadDwarf Blog.
Hello! I am Brett, aka the MadDwarf. The name is a reference to me being a short, stocky, and rather disgruntled human which is a fairly accurate summation.