Nothing has prepared us for the onslaught of intimacy and rage that social media fires into our ape brains.
Telling stories is what we all do, but if you want to be heard you need to use a common language. Otherwise, we will all just keep on preaching to the choir.
How do you then talk about big things like politics or religion or human rights to an audience who are diametrically opposed to you? In fact, can you reach an audience who frankly hate you? Is that even possible?