Telling stories is what we all do, but if you want to be heard you need to use a common language. Otherwise, we will all just keep on preaching to the choir.
Artistry is judged not just by merit, but much more fundamentally, by its ability to produce an audience. The corollary is that a story that is unnoticed, or perhaps untold, is doomed to be meaningless. Or is it?
We have painted our enemies with such wickedness and hatred that only their complete destruction is a valid outcome. This is why rioters burn their own schools, why Brexiters tear apart their own economy, why Bernie or Bust is even considered an option.
We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.
Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.
Do you know that the book, “The Secret” has to date sold more than 19 million copies and been translated into 49 languages? And these are people I must assume can at least read… I dare say there’s more chance to finding the “answer” in the Victoria’s Secret catalogue. At least there you know you…