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Tag: donald trump

IMMERSIVE STORYTELLING, Life1 Comment

Telling stories (when the world goes mad).

January 25, 2017January 25, 2017 brettlotrietbest

Telling stories is what we all do, but if you want to be heard you need to use a common language. Otherwise, we will all just keep on preaching to the choir. Continue reading Telling stories (when the world goes mad).

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IMMERSIVE STORYTELLING, Life1 Comment

The Media; feeding your inner wolf

June 25, 2016June 27, 2016 brettlotrietbest

If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant ideologies that are swarming through the hearts and minds of whole nations on the planet. Well, we need to ask which wolf we’ve been feeding. Continue reading The Media; feeding your inner wolf

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IMMERSIVE STORYTELLING1 Comment

Marketing & Spin – Mind the Gap

June 10, 2016 brettlotrietbest

We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from. Continue reading Marketing & Spin – Mind the Gap

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