Being mindful of an Immersive Life.

Rather than seeing us losing our reality to virtual worlds, we are given the mindfulness of a guru or yogi to see clearly that all forms of reality are just a form of story.

The Media; feeding your inner wolf

If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant ideologies that are swarming through the hearts and minds of whole nations on the planet. Well, we need to ask which wolf we’ve been feeding.

Towards a creative singularity

Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.

Avatars and our exploration of Evil.

When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems.

Understanding our escape into “Reality”

Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world.  So with the demand for “authenticity” in all its gritty glory, the question seems to be – why are audiences using what has traditionally been the greatest means…

Are you ready for Immersion?

Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!

The power of empathy in Immersive Media

Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?