The Media Wars.

We have painted our enemies with such wickedness and hatred that only their complete destruction is a valid outcome. This is why rioters burn their own schools, why Brexiters tear apart their own economy, why Bernie or Bust is even considered an option.

The Media; feeding your inner wolf

If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant ideologies that are swarming through the hearts and minds of whole nations on the planet. Well, we need to ask which wolf we’ve been feeding.

Marketing & Spin – Mind the Gap

We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.

Towards a creative singularity

Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.

It’s Just Media.

Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do?

Avatars and our exploration of Evil.

When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems.

The power of empathy in Immersive Media

Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?

The Media A-bomb

Authenticity is probably the most valuable commodity in the media world today. However, what is authentic is not necessarily appropriate. In fact, one can completely alienate your audience with any missteps in this balancing act.
So let me stir up a little controversy and debate around some of the issues in the choices around what and how to engage audiences.