Authenticity in social media and the question of “to share, or not to share?”
It always amazes me how people who come into power suddenly know what is better for me than I do. My quote for the day “A censor is someone who … Continue Reading Oh the humanity of it all!
We have painted our enemies with such wickedness and hatred that only their complete destruction is a valid outcome. This is why rioters burn their own schools, why Brexiters tear apart their own economy, why Bernie or Bust is even considered an option.
If you are wondering how Brexit happened, how Trump is happening, or any of the other bewilderingly hateful, rampantly ignorant ideologies that are swarming through the hearts and minds of whole nations on the planet. Well, we need to ask which wolf we’ve been feeding.
We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.
Let me challenge YOU to start telling a different story. A story that is also true, but in the very telling, shapes a wholly different world to look forward to.
How do you then talk about big things like politics or religion or human rights to an audience who are diametrically opposed to you? In fact, can you reach an audience who frankly hate you? Is that even possible?
Take a bite out of the “forbidden fruit” of media.
Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do?
When human beings struggle to hold opposing beliefs, there are often some impressive leaps of logic required to turn obvious harm into an act of good. But, people do it everyday. In fact, some of those people might be you and me. Immersive Media and digital avatars might hold some clues for ways to interrogate our belief systems.
Meet the thinkers & scientists behind the Immersive Media movement
If you could experience the pain of addiction or a terminal disease first-hand. Would you awaken a more profound consciousness in your own experience?
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?
Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.
If only my whining was like the internet and could be capped when it reached 3GB. Instead, its unlimited bandwidth has enabled terabytes of complaining this month. Perhaps if Net … Continue Reading whining.net
The Rant: My exhausted avatars. It started, brilliantly and simply, with media engaging and including us. I was excited. We got to vote for our favourite idols, ‘like’ the most … Continue Reading Rant and Rave