Marketing & Spin – Mind the Gap

We in the media are so used to “selling” our brands – be they ideas, people, products or news – that we are poisoning the very font we want our audience to drink from.

The Internet ate my brain.

Have you recently looked up from your phone and had the dumb? It has become essential that we manage our attention when it comes to our digital drug of choice.

It’s Just Media.

Fear motivates only the worst kind of action or inaction, and it is a collective horror pedalled by every media outlet both liberal and conservative. So we need to ask only one question. What can I do?

Understanding our escape into “Reality”

Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world.  So with the demand for “authenticity” in all its gritty glory, the question seems to be – why are audiences using what has traditionally been the greatest means…

SIDE FX. Some guidelines to a career in TV production.

So you are going into, or are already in, the business of making TV.  Basically, in drug terms, you just swallowed the whole bottle.  This then, is the neatly folded, small-print ribbon of paper that dropped out when you opened your TV medication.  This is what you didn’t read, you just let it twirl to…

Its no secret!

Do you know that the book, “The Secret” has to date sold more than 19 million copies and been translated into 49 languages? And these are people I must assume can at least read… I dare say there’s more chance to finding the “answer” in the Victoria’s Secret catalogue. At least there you know you…

Into the Woods!

I always wondered why Red Riding Hood wandered off the path.  I mean, how stupid.  The instructions clearly said, “DO NOT GO OFF THE PATH!”  It’s like those teenagers who hear a sound in the basement and go into the dark to investigate, obviously they aren’t going to make it out alive. And then it…

#lifetips34

There’s a famous saying that you can’t polish a turd. Don’t despair – because you can always roll it in glitter! Some days I am up to my elbows in glitter.

The joys of dealing with shaved monkeys

I just experienced the joy that is the post office. It’s a different dimension which never fails to disappoint. You can’t make this up – but they were out of letters and stamps. Perhaps it was just a red-painted building for homeless people who like to sit behind glass and stare at us like broiled…

dating myth #25

If I hear one more song about loving someone “forever”, I will consider proving that “forever” can in fact be abruptly ended with a blunt instrument to the head. This awful myth has spread to the general populace and is now bandied about ad nauseam. Forever does not exist.  At best you get a “good…

whining.net

If only my whining was like the internet and could be capped when it reached 3GB.  Instead, its unlimited bandwidth has enabled terabytes of complaining this month. Perhaps if Net Nanny was a real person, she’d know what to do – either burp me or drown me.

If

This is the first scene of a new TV episode I am writing (with help from LA writer Brendan Pollecutt), based on a play I did ages back at the Market Theatre. Its a comedy drama set in one of those uniquely South African 24-hour petrol station and rest stops somewhere between Colesburg and Cape Town.  The Golden…