Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.
So you are going into, or are already in, the business of making TV. Basically, in drug terms, you just swallowed the whole bottle. This then, is the neatly folded, … Continue Reading SIDE FX. Some guidelines to a career in TV production.
Do you know that the book, “The Secret” has to date sold more than 19 million copies and been translated into 49 languages? And these are people I must assume … Continue Reading Its no secret!
I always wondered why Red Riding Hood wandered off the path. I mean, how stupid. The instructions clearly said, “DO NOT GO OFF THE PATH!” It’s like those teenagers who … Continue Reading Into the Woods!
There’s a famous saying that you can’t polish a turd. Don’t despair – because you can always roll it in glitter! Some days I am up to my elbows in … Continue Reading #lifetips34
I just experienced the joy that is the post office. It’s a different dimension which never fails to disappoint. You can’t make this up – but they were out of … Continue Reading The joys of dealing with shaved monkeys
If I hear one more song about loving someone “forever”, I will consider proving that “forever” can in fact be abruptly ended with a blunt instrument to the head. This … Continue Reading dating myth #25
If only my whining was like the internet and could be capped when it reached 3GB. Instead, its unlimited bandwidth has enabled terabytes of complaining this month. Perhaps if Net … Continue Reading whining.net
This is the first scene of a new TV episode I am writing (with help from LA writer Brendan Pollecutt), based on a play I did ages back at the Market Theatre. … Continue Reading If
Someone was talking about the net not always being what it seems – sometimes the men are men, and the women are men, and children are often the FBI.
I’m convinced my ‘voice of reason’ is either mumbling or has a stutter – it would explain so many of the same bad choices I have made with such blinding conviction. Then … Continue Reading ke?
I am in a quandary. The only thing I am sure of is that if someone offers me advice about “listening to your gut”, I will be tempted to remove … Continue Reading Digest this.
The Rant: My exhausted avatars. It started, brilliantly and simply, with media engaging and including us. I was excited. We got to vote for our favourite idols, ‘like’ the most … Continue Reading Rant and Rave
All this talk about muscle memory, but you think your fat forgets?
I don’t have a dog, which means for any kind of valid excuse i basically have to eat my own homework
Our minister of security’s wife is guilty of drug trafficking, I think the concept of “if you can dream it you can be it” got a little confused in politics … Continue Reading more politics