If you could experience the pain of addiction or a terminal disease first-hand. Would you awaken a more profound consciousness in your own experience? Continue reading What is gained in experiencing the pain of others?
Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world. So with the demand for “authenticity” in all its gritty glory, the question seems to be – why are audiences using what has traditionally been the greatest means of escapism, to go back to… reality? What’s that about? … Continue reading Understanding our escape into “Reality”
Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch! Continue reading Are you ready for Immersion?
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger? Continue reading The power of empathy in Immersive Media
Authenticity is probably the most valuable commodity in the media world today. However, what is authentic is not necessarily appropriate. In fact, one can completely alienate your audience with any missteps in this balancing act.
So let me stir up a little controversy and debate around some of the issues in the choices around what and how to engage audiences. Continue reading The Media A-bomb