What is gained in experiencing the pain of others?
If you could experience the pain of addiction or a terminal disease first-hand. Would you awaken a more profound consciousness in your own experience?
Understanding our escape into “Reality”
Gaming and entertainment TV are two media juggernauts that are traditionally seen as forms of escapism – ways we get to “take a break” from the real world. So with … Continue Reading Understanding our escape into “Reality”
Are you ready for Immersion?
Ask yourself why the gaming industry is twice the size of the Hollywood machine? People want to be the lead characters in the media they consume, and by placing them in the driving lane, giving them their 15 minutes (and oh so much more!) there is a generation who expect to be the Idol, not just watch!
The power of empathy in Immersive Media
Imagine a first-person shooter game where had to hide in the guise of your enemy – speak their language, learn their customs of dress and religion and meet their families & their children. Could you still pull the trigger?