Immersive Media is about creating story-experiences. The title itself is pretty self-explanatory. Does your content – whether it’s TV, online, gaming or live – allow your audience to be subsumed into it? For the most part the buzz around 360, transmedia, cross-platform and convergence (which are all immersive media) focusses on using multiple channels to reach out and engage. The misconception is that if you have hit your audience with every media platform at your disposal, then you have done your part. However, the reality is that actually succeeding at this kind of content is a little more complex.